Privacy Policy

Phytovive LLC ("Phytovive," "we," "us") respects your privacy. This policy explains what personal data we collect, how we use and share it, and the choices and rights you have.

1. Who we are

Phytovive LLC, a Delaware LLC with its principal place of business in St. Petersburg, Florida, is the controller of your personal data. Contact: connect@phytovive.com.

2. What we collect

• Contact & account: name, email, phone, shipping/billing address, and any account credentials.
• Order & payment: purchase and subscription history. Payments are processed securely by our payment provider; we do not store full card numbers.
• Communications & preferences: your messages to us and your marketing preferences.
• Health-related information you choose to share, for example, in our optional protocol questionnaire or baseline/follow-up tracking. This is provided voluntarily and treated as sensitive.
• Usage & device: cookies, IP address, browser type, and how you interact with our site.

3. How we use your data

• To process, deliver, and support your orders and subscriptions.
• To respond to you and provide customer service.
• To send transactional messages, and, with your consent where required, marketing (you can unsubscribe anytime).
• To operate, secure, and improve our site and products.
• Research & product development: we may use health-related and usage information in anonymised and aggregate form to understand real-world outcomes and improve our products. We use individually identifiable health information only with your consent, and you may withdraw that consent at any time.
• To meet legal obligations, including adverse-event recordkeeping for dietary supplements.

4. Legal bases (EU / UK)

Where GDPR applies, we rely on: performance of a contract (fulfilling orders), your consent (marketing, sensitive/health data, wearables), our legitimate interests (securing and improving our services), and legal obligation.

5. How we share your data, we do not sell it

We do not sell your personal data. We share it only with:

• Service providers who operate our business under contract and only on our instructions, for example, our ecommerce platform (Shopify), email/CRM (Klaviyo), payment processor, fulfilment / 3PL partner, and analytics.
• Practitioner partners, only where you choose to engage with them as part of a practitioner-guided program.
• Legal & safety: where required by law or to protect rights and safety.
• Business transfers: in a merger, acquisition, or similar transaction, subject to this policy.

6. Cookies

We use cookies and similar technologies for functionality, analytics, and, with consent where required, marketing. You can control cookies via your browser or our cookie settings.

7. Data retention

We keep personal data only as long as needed for the purposes above, to meet legal, tax, and adverse-event obligations, and to resolve disputes.

8. Your rights & choices

Depending on where you live (including under GDPR and California's CCPA/CPRA), you may have the right to access, correct, delete, or port your data; to opt out of marketing; to opt out of "sale" or "sharing" (note: we do not sell your data); and to withdraw consent. You may also request full deletion of your profile. To exercise any of these, contact connect@phytovive.com. We will not discriminate against you for exercising your rights.

9. International transfers

We operate from the United States. If you contact us from outside the US, your data may be transferred to and processed in the US under appropriate safeguards.

10. Security

We use industry-standard measures to protect your data. No method of transmission or storage is completely secure, but we work to safeguard your information and to give you control over it.

11. Children

Our site and products are not directed to anyone under 18, and we do not knowingly collect data from children.

12. Changes

We may update this policy; the "last updated" date shows the current version.

13. Contact

Phytovive LLC · connect@phytovive.com · 1-850-665-5506 · [registered address].